eMarketing – OC Pardot User Group

July 25, 2019

Great user group session today hosted by Roland DGA in Irvine, CA. It was an interesting mix of people from new users to the more experienced. The newest was just launching the oldest was about 5 years into their journey. There were great tips, tricks and hacks shared for every level of user. Great job of facilitation by Deidre our Roland DGA Host. Marketing Automation is here today and this group is at the forefront here in Orange County, CA

We started off with Mark Somers who shared several key Hacks to make a Pardot Admins life easier. His slides do a better job than my writing so check them out below:

Deidre & Her Team at Roland DGA did a great presentation on how they implemented the Pardot email preference center. A key finding was if they did a simple Un-Subscribe they lost more people than if they let folks select the: Type and Level of email touches they received. They found that the preferences broke down into two areas: A. Subscription Based Preferences for newsletters B. By Product – Application Interest Preferences. As they noticed sometimes, the same product is used in many industries and each has it’s own needs & wants.

It was a great event with lots of information sharing. Thanks to Roland DGA and Diedre for all the hard work setting this up.