Monthly Archives: August 2020

Where the Gold is CRM and E-marketing

Selling is a Team Sport, it takes folks in Marketing on the front end to generate products and customer interest as well as folks on the back end to provide products and services to be sold. Continue reading

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Customer Service as a Profit Center

How many times have we heard it costs 10x 20x 100x to acquire a new customer than keep an existing one? Yet exactly how many times have you seen or experienced a company that has a clearly defined strategy that they execute on to do so? I recently took a Salesforce CRM Trailhead class on this topic and thought I would share my key findings with you. Continue reading

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