You can’t call after 9:00AM because the gate keeper is in, or Call at Noon because the Regular Gate Keeper is at lunch, or Call After 5:00PM because the gate keeper has gone home. Call on Saturday that’s when the executives are in the office making plans. They are all good advice IF they Work for you…. Do you track your call success? If not you are just guessing. Get serious about your cold calling and go to the bank or stay Hungry it is up to you.
I have tracked my cold calling success for years and your CRM is a great way to do it. As for me Silver Time for calling the C-Level is Friday afternoon, the later the better. Yes well after 4:00PM – 5:00PM not a gate keeper to be found. Yes if they are in they pick up because what crazy sales person calls after 4:00PM on a Fri….. those that are crazy like a Fox. Next we talk about Gold Time.
You probably won’t like it, think I am nuts, that’s ok read on. Now for Gold time it only happens a few days of the year. Those special days when most sales people have called it quits by 5:00PM The Day Before !. A lot of folks won’t be in the folks you catch will talk to you. Folks you would Never have a chance of getting to, at the C-Level. I am talking about calling the day before major holidays. Like the Wednesday before Thanksgiving, the day before Christmas, the day before Easter weekend. Try it is works, and as a bonus remember, No One Ever Died form Making Cold Calls….. so far anyway.