Tag Archives: Los Angeles

What’s your Trade Show Return On Investment?

I was at two Trade Shows recently, the Joint MDM, PacWest, PlastTech etc show at the Anaheim Convention Center and the Landscape Show at the Long Beach Convention Center. I observed plenty of Sales Folks busy on their Smart Phones, … Continue reading

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Review of Consumer Emotion & Desire Presentation given by Mark Capper Pres. Kompas Strategy

Mark gave this presentation at the Product Development Management Assoc. – LA on June 15, 2011. Consumers can only juggle 7 things in their mind at any one time. There are way too many choices in the market for us … Continue reading

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