Tag Archives: Marketing

Combining Bad Automation with Marketing & Sales

Posted on September 30, 2020 by Phil Sallaway - Manager Orange County California

Not so long ago I got a message on LinkedIn from a person I did not know reaching out wanting to connect and see if we could help each other. So far so good. I responded with my phone number … Continue reading →

Posted in CRM, Marketing, Sales, Salesforce CRM | Tagged , , | Leave a comment

Where the Gold is CRM and E-marketing

Posted on August 21, 2020 by Phil Sallaway - Manager Orange County California

Selling is a Team Sport, it takes folks in Marketing on the front end to generate products and customer interest as well as folks on the back end to provide products and services to be sold. Continue reading →

Posted in Product Manager Orange County | Tagged , | 1 Comment

Counting the Cost – ROI on CRM

Posted on February 3, 2020 by Phil Sallaway - Manager Orange County California

How do you define the ROI of your CRM system….? Learn how. Continue reading →

Posted in CA, CRM, Sales, Salesforce | Tagged , , , | Leave a comment

CRM & E-Marketing the Dynamic Duo

Posted on January 30, 2020 by Phil Sallaway - Manager Orange County California

Managing your relationships with customers is easier than ever. The only limit is your imagination. The great challenge for marketing is being able to track and attribute sales deals closed won to marketing activities such as: Trade Shows, Ads, News … Continue reading →

Posted in CRM, Marketing, Pardot, Salesforce, Salesforce CRM | Tagged , , , | Leave a comment

Lead Scoring & Grading

Posted on March 6, 2019 by Phil Sallaway - Manager Orange County California

I volunteered to do a presentation on Lead Scoring and Grading. It is amazing how little hard data is out there. It’s a lot of by guess and by golly. To start yes you need to make some educated guesses. … Continue reading →

Posted in CA, CRM, Marketing, Orange County, Pardot, Sales, Salesforce, Salesforce CRM | Tagged , , | Leave a comment

Dawn Jan 1, 2019 – What Are Your Goals ?

Posted on December 18, 2018 by Phil Sallaway - Manager Orange County California

Well it is approaching that time of year for “New Years Resolutions” Don’t instead set Goals. My first inspiration came a long time ago while listening to a cassette tape by Sales Trainer Brian Tracy. He said that those who … Continue reading →

Posted in CA, CRM, Marketing, Orange County, Phil Sallaway, Sales, Salesforce | Tagged , , , | Leave a comment

Growing Sales on the Inside

Posted on July 15, 2016 by Phil Sallaway - Manager Orange County California

Alteryx hosted last night’s OC Assoc  Of Inside Sales Professionals meeting, Dionne Mischler was the moderator. The topic was using Account Based Management in a B2B environment to focus all of the sales efforts at engaging the prospect company a … Continue reading →

Posted in CRM, Marketing, Product Manager Orange County, Sales | Tagged , , | Leave a comment

Building Success Through Values

Posted on May 16, 2016 by Phil Sallaway - Manager Orange County California

Presented at the May Sales & Marketing Leadership Alliance Meeting by Jim Trunick At first blush one tends to think of the “On boarding Process” as being an HR function and Hiring Manger function only done once. What Jim did … Continue reading →

Posted in CA, Orange County, Phil Sallaway, Product Manager Orange County, Sales | Tagged , , | Leave a comment

Growing up in the J.D. Powers Family Business

Posted on October 3, 2014 by Phil Sallaway - Manager Orange County California

Presented by Jamey Power J.D. Power and Associates is best known as a market research company, mostly focused on quality and customer satisfaction. They have always seen the consumer as a key stakeholder of theirs.  McGraw Hill Financial Co. now … Continue reading →

Posted in CA, CRM, Marketing, Orange County, Phil Sallaway, Product Manager Orange County, Salesforce CRM | Tagged , , , , , , , , , , , | Leave a comment

“They’re all dead”….. Jim

Posted on August 1, 2014 by Phil Sallaway - Manager Orange County California

UPS Dead,  FEDEX Dead, Long Haul Trucking Dead, Delivery Services Dead, Heavy Equipment Operators Dead, Taxi Drivers, Uber Dead, Every Last one Dead. Like it our not all of those companies are DEAD, they just don’t know it or even … Continue reading →

Posted in Marketing, Phil Sallaway, Product Manager Orange County, Technology | Tagged , , , , , , , , , , | Leave a comment