Tag Archives: Product Management

Salesforce – Transformational CRM Event, Hosted by Cloud Sherpas 4/17/14

Posted on May 27, 2014 by Phil Sallaway - Manager Orange County California

Pelican Hill Resort, Newport Coast, Orange County, CA There was a great line up of speakers, Peter Coffee, Dr, Jim Lacey and Sr. Director Fred Orensky. Featured Speakers: Peter Coffee – VP for Strategic Research at salesforce.com Dr. Jim Lacey, … Continue reading →

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Orange County Mobile Conference March 27, 2014

Posted on April 1, 2014 by Phil Sallaway - Manager Orange County California

I had the opportunity attend the OC Mobile Conference at OC Center Club, hosted by OCTANe on March 27, 2014. This was my 1st OC Mobile Conference. The Center Club is always great and the lineup of speakers was outstanding. … Continue reading →

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Making The Transformation To New Product Development . Champion follower or failure.

Posted on July 8, 2013 by Phil Sallaway - Manager Orange County California

Presentation By Mike Beard at PDMA So. Cal May 22, 2013 Henry Ford when building the model T said that if he had asked potential customer what they wanted they would have said two horses……Customers don’t know what they don’t … Continue reading →

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Five New Product Experts Speak at PDMA So. Calf. Meeting 8/21/2012

Posted on August 30, 2012 by Phil Sallaway - Manager Orange County California

We where fortunate to have five speakers from a wide verity of backgrounds share their experiences on New Product Development (NPD) One expert hailed from the Automotive world, another brought Intel and Mattel together, others worked in the software world, … Continue reading →

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Review of Consumer Emotion & Desire Presentation given by Mark Capper Pres. Kompas Strategy

Posted on June 25, 2011 by Phil Sallaway - Manager Orange County California

Mark gave this presentation at the Product Development Management Assoc. – LA on June 15, 2011. Consumers can only juggle 7 things in their mind at any one time. There are way too many choices in the market for us … Continue reading →

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