Category Archives: Product Manager Orange County

Where the Gold is CRM and E-marketing

Selling is a Team Sport, it takes folks in Marketing on the front end to generate products and customer interest as well as folks on the back end to provide products and services to be sold. Continue reading

Posted in Product Manager Orange County | Tagged , | Leave a comment

Customer Service as a Profit Center

How many times have we heard it costs 10x 20x 100x to acquire a new customer than keep an existing one? Yet exactly how many times have you seen or experienced a company that has a clearly defined strategy that they execute on to do so? I recently took a Salesforce CRM Trailhead class on this topic and thought I would share my key findings with you. Continue reading

Posted in Product Manager Orange County | Tagged | Leave a comment

Cyber Security – LinkedIn

Dodged being hacked by a LinkedIn message…. a contact of mine wasn’t so lucky. Continue reading

Posted in Product Manager Orange County | Tagged , , | Leave a comment

Cyber Security 101 Part 4 Crooks are in for 197 days on avg before discovery….!

Imagine if you will a robber breaking in to your business or home and cleaning you out for 197 days before you discover the break in. This is what is happening every day, Cyber Thieves are able to run wild … Continue reading

Posted in Product Manager Orange County | Tagged | Leave a comment

Cyber Security Part 3, UC SF pays $1.14 Mill Ransom

Cyber Thief’s are not just extorting money out of the Big Dogs anymore they have worked their way down the food chain even hitting individuals for ransom. How do they do it? They have automated tools that look for vulnerabilities, … Continue reading

Posted in Product Manager Orange County | Tagged , , | Leave a comment

Cyber Security 101 Part 2

Improve your Protection from Cyber Attacks with a few easy steps Continue reading

Posted in Product Manager Orange County | Tagged , , | 1 Comment

Cyber Crime & Security 101 for Small – Medium Biz Part 1

Excuse to do nothing number one….. “Well my business is way too small for hackers to even notice or care about”…. Well until it happens to you that is. I was at a WordPress User Group a few years ago … Continue reading

Posted in Product Manager Orange County | Tagged , , , | Leave a comment

Ben Franklin Forum Presents: 2020 Economic Forecast

(Feb 3, 2020) The Ben Franklin Forum Presents: 2020 Economic Forecast  – Hosted at the Center Club of Orange County, CA  Presented by Dr. Mira Farka, ECONOMICS – ASSOCIATE PROFESSOR  Co-Director, Woods Center for Economic Analysis and Forecasting Authors Note: … Continue reading

Posted in Product Manager Orange County | 1 Comment

B2B Marketers Meeting & Pardot Users

The first presentation was on how to use Engagement Studio to create a customer journey. from Raw Lead to Closed Won, Closed Lost or Recycled. DeDe Sabey  or Roland DGA was our presenter sharing her personal experiences. She starts by  … Continue reading

Posted in Product Manager Orange County | Leave a comment

Why Sales Hates CRM & How to Help

The very nature of what makes a person good at sales is often what will incline them to hating CRM. Yet Sales has entered the digital era and those sales people who adopt and adapt will far outshine those that … Continue reading

Posted in CA, CRM, Product Manager Orange County, Sales, Salesforce | Tagged , , | Leave a comment