Category Archives: Product Manager Orange County

Cyber Crime & Security 101 for Small – Medium Biz Part 1

Excuse to do nothing number one….. “Well my business is way too small for hackers to even notice or care about”…. Well until it happens to you that is. I was at a WordPress User Group a few years ago … Continue reading

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Ben Franklin Forum Presents: 2020 Economic Forecast

(Feb 3, 2020) The Ben Franklin Forum Presents: 2020 Economic Forecast  – Hosted at the Center Club of Orange County, CA  Presented by Dr. Mira Farka, ECONOMICS – ASSOCIATE PROFESSOR  Co-Director, Woods Center for Economic Analysis and Forecasting Authors Note: … Continue reading

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B2B Marketers Meeting & Pardot Users

The first presentation was on how to use Engagement Studio to create a customer journey. from Raw Lead to Closed Won, Closed Lost or Recycled. DeDe Sabey  or Roland DGA was our presenter sharing her personal experiences. She starts by  … Continue reading

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Why Sales Hates CRM & How to Help

The very nature of what makes a person good at sales is often what will incline them to hating CRM. Yet Sales has entered the digital era and those sales people who adopt and adapt will far outshine those that … Continue reading

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Artificial Intelligence Yes – No ?

Just what is Artificial Intelligence ask 10 people and get 25 answers…. even from the experts. Sorry I am not the expert here. There seems to be some confusion between Automation’s and Artificial Intelligence (AI) or maybe not. To someone … Continue reading

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Small Business AI – Biz Automation ?

We are too small for AI – Business Automation….. are you ? if not you are your competitors gaining an exponential advantage using it? I will offer an example of how even a business of modest means can greatly benefit … Continue reading

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Growing Sales on the Inside

Alteryx hosted last night’s OC Assoc  Of Inside Sales Professionals meeting, Dionne Mischler was the moderator. The topic was using Account Based Management in a B2B environment to focus all of the sales efforts at engaging the prospect company a … Continue reading

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