Category Archives: Marketing

Will Sales and Marketing go back to Normal in 2021 and Beyond ?

Will we ever return to “Normal” Sales & Marketing activities? I don’t think so, find out why. Continue reading

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“Giving Powerful Virtual Presentations” Webinar Notes

How to Make Powerful Virtual Presentations, put Boom In Your Zoom. Sandler Sales Webinar, Notes and link Continue reading

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It Really IS Different This Time….. Sales 2021 – Covid Chaos

Yes It Really is Different This Time, Sales has changed and will not go back to the old “Normal” find out more. Continue reading

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Combining Bad Automation with Marketing & Sales

Not so long ago I got a message on LinkedIn from a person I did not know reaching out wanting to connect and see if we could help each other. So far so good. I responded with my phone number … Continue reading

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CRM & E-Marketing the Dynamic Duo

Managing your relationships with customers is easier than ever. The only limit is your imagination. The great challenge for marketing is being able to track and attribute sales deals closed won to marketing activities such as: Trade Shows, Ads, News … Continue reading

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The FIRST of SIX Steps to CRM Implementation Success

Creating a High-Level Vision From Wikipeadia 1.Organizations summarize their goals and objectives in mission and vision statements. Both of these serve different purposes for a company but are often confused with each other. While a mission statement describes what a company wants to do now, a vision statement outlines … Continue reading

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Lead Scoring & Grading

I volunteered to do a presentation on Lead Scoring and Grading. It is amazing how little hard data is out there. It’s a lot of by guess and by golly. To start yes you need to make some educated guesses. … Continue reading

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What’s Your Why for Implementing CRM?

It is not unusual for folks to ask Why Customer Relationship Management Software? It’s expensive and takes a lot of work to keep it up. Well today there are web based solutions like Salesforce CRM for less than $25 a … Continue reading

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Dawn Jan 1, 2019 – What Are Your Goals ?

Well it is approaching that time of year for “New Years Resolutions” Don’t instead set Goals. My first inspiration came a long time ago while listening to a cassette tape by Sales Trainer Brian Tracy. He said that those who … Continue reading

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Growing Sales on the Inside

Alteryx hosted last night’s OC Assoc  Of Inside Sales Professionals meeting, Dionne Mischler was the moderator. The topic was using Account Based Management in a B2B environment to focus all of the sales efforts at engaging the prospect company a … Continue reading

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